All treats are US made in artisan bakeriesRecycled BoxesShips WorldwidePersian Artisan Pastries, delivered monthly.

Eco-friendly boxes

Every Yasu box is made from eco-friendly, recycled box material. When the treats are gone, please recycle it.

Yasi Zade holding a tray of Persian pastries in a traditional bakeryChocolate-drizzled cookies served on a green plateYasi Zade with a block-print artisan in his workshopWalnut-topped cookies served on a grape-shaped plateYasi Zade holding a plate of sesame-coated pastries & sweets
Yasi Zade · Founder

About us

Asrooneh: Persian Afternoon Tea

In Iran, the late afternoon has its own ritual. The samovar (a tall urn that keeps water hot for tea) is on, tea is poured into small glass estekans (tea glasses), and something sweet comes out to share. This is asrooneh (afternoon tea), and for generations it has been how Iranian families slow down, gather and catch up.

Yasu connects lovers of Persian pastries & sweets with the small, often family-run Iranian bakers and confectioners who keep these traditions alive here in the USA. Every box shares a taste of Persia, chosen with care.

Our story

Yasu began in 2025 in Washington, DC. Our founder, Yasi Zade, grew up as a second-generation Iranian-American, with afternoons built around a glass of tea and a plate of traditional pastries & sweets. She created Yasu to share the warmth of asrooneh and the craft of Persian makers, one monthly box at a time. She has traveled to Iran to explore its food culture firsthand, and has made it her mission to share that culture with the world.

Each month we pack every box by hand, add a guide to the story behind each pastry and a few surprises beyond pastries, and ship it to your door.

This month in Persia: asrooneh, then

Tea was first mentioned in Iran in the 11th century AD by the scholar Abu Rayhan al-Biruni, and for centuries after it traveled the Silk Road as a rare, exotic good. From the late 1500s AD, in the Safavid era, Iranians gathered in coffeehouses (qahveh-khaneh) to drink, talk and hear poetry and stories, and over time tea took the place of coffee. Since then, tea has been the heart of hospitality, and offering a glass to a guest is close to a rule.

This month in Persia: asrooneh, now

Today, asrooneh is still the pause in the day that brings people together: strong black tea with a sugar cube or a stick of saffron nabat (rock candy), alongside pastries & sweets, nuts and dried fruit, shared with family, neighbors and friends. With Yasu you can bring that same ritual to your own home. Our hand-picked Iranian pastries & sweets and teas let you taste the real flavors of Iran and share them with the people you love.

Persian-style painting of Rostam's horse Rakhsh rearing over a lion while Rostam sleeps in the reeds
The first trial: Rakhsh fights the lion.

Tales from the Shahnameh

The Seven Trials of Rostam هفت‌خان رستم

Around 1010 AD, more than a thousand years ago, the poet Ferdowsi finished the Shāhnāmeh, the Book of Kings. Its greatest hero, Rostam, rides out to rescue his king along a road of seven trials. On the first night he falls asleep in a reed bed, and his fearless horse Rakhsh fights off a lion before Rostam even wakes.

توانا بود هر که دانا بود
ز دانش دل پیر برنا بود

“Capable is he who is wise; through knowledge, an old heart grows young.”

Ferdowsi, Shāhnāmeh

Every box comes with a pamphlet of stories like this one. View the pamphlet

Fāl-e Hāfez

Your fortune from Hafez فال حافظ

For centuries Iranians have asked the 14th-century poet Hafez of Shiraz for guidance, opening his Divān at random on Yalda night, at Nowruz, or whenever a question weighs on the heart. Make your niyyat and let Hafez choose one of his 495 ghazals for you.

a fortune from hafez

فال حافظ

On Yalda night and at Nowruz, Iranians open the Divān of Hafez at random for a glimpse of what lies ahead. This page opens it for you: one ghazal, drawn from all 495 in the Divān, shown in full in Persian, Finglish and English.

  1. Find a quiet moment. A fāl is taken with intention, never in a hurry.
  2. Make your niyyat. Hold one wish or question clearly in your heart.
  3. Open the Divān. One niyyat, one ghazal: Hafez answers each wish once.

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